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Customer Advisory Boards – Are They Worth It? Just ask Chrysler
I ran my first Customer Advisory Board (CAB) about five years ago. Going in to it, I wasn’t sure what to expect or why it was so important. I was told to work with so and so and have a CAB. That was...
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Close the Loop with Customers
Have you ever filled out a survey and wondered what happened to your thoughts and opinions once you hit the send button or dropped the survey into the wooden box? More than likely the company did one...
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Good Example of Closing the Loop – AlaVie Fitness
I got the below email today from the company where I was doing my morning Boot Camp. This is a perfect example of letting the customer know that you’re listening to them and (key word!) doing something...
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The Granny Lesson
My mom and dad have seven grandchildren. Three live in the US and four live in Ireland. The ones who live in the US live relatively close to my parents so they see each other often. The grandkids in...
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Science vs. Art…or both
I recently spoke to a few members of a Marketing team and although they had great Marketing ideas, they had trouble getting adoption from their Field and Channel Marketing teams. They couldn’t figure...
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